Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Grow Your LinkedIn Social Presence
Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
Google My Business Local Ranking
With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.
Make sure your business not only has a My Business page but is making the most of it.
‘Mutually Beneficial’ Outbound Links
As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Squarespace 7.0 vs. 7.1
An unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
Instagram Content Scheduling
Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.
Brand Awareness via Facebook & Instagram
Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
Squarespace Google Search Console
Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
SEO Horror Stories
Halloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
Pandemic Email Marketing
Pandemic email marketing requires a certain nuance compared to a more traditional email marketing strategy.
As businesses close down all over the country and sales, in general, take a big hit following the Coronavirus pandemic, it’s easy to see why so many email marketers have been shaking in their boots, trying to figure out what the next step is.
Expert Branding in 2020
Strong branding and brand awareness is a key component of any successful company. It’s vital that consumers recognize your brand easily, and can link that brand instantaneously with a great product or service. All this just from recognizing your logo, colors, or slogan.
SEO and PPC Data for Better Results
At a surface level, SEO and PPC data may seem to be at opposite ends of the marketing spectrum. SEO is a long term game focused on nuanced strategies; PPC is a faster-paced approach with potential for immediate results.
Beware Bad LinkedIn Connections
LinkedIn has changed the professional world by combining the human connection aspects of social media in a business-minded environment which allows people to connect with others on a more professional level.
SEO for Google’s Algorithm
For those who post content online, it may seem like there’s cause for concern every time Google releases a new algorithm update. Oftentimes, new updates make us wonder whether or not our content will still be relevant and perform optimally in search engine result pages.
Will the U.S. Ban TikTok?
When we think of TikTok, most of us undoubtedly think of a harmless app used by younger generations to entertain themselves, their friends, and their online followers. Hundreds of those short videos of dancing, singing, and pranks have gone viral.
Unfortunately, there seems to be a much more sinister side to the China-based platform than first meets the eye. There are mounting concerns over the idea that TikTok steals personal information, such as location data and email addresses.
The “One Brand” Marketing Strategy
Brand marketing has always been one of the most significant marketing strategies used by companies. But although it may seem obvious at first that a company should have a recognizable brand, it is actually a bit more complicated than it appears on the surface. Brand marketing may have been at the strategic forefront for quite a while, but there are companies that have taken the idea of using their brand as their number one strategy to another level.
Facebook Allows Face Mask Ads
When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.
Adding eCommerce to a Retail Business
eCommerce has been a fast-growing aspect of business for years, and with the recent outbreak of the COVID-19 pandemic causing massive spikes in online shopping, there is no better time for business owners to add eCommerce to their site. Under “normal” circumstances, adding online retail to your business model is a great way to boost your brand, but in the current climate, it’s not only a good idea, it may be a crucial aspect of keeping your business up and running.
Facebook Introduces Shops
Ever since the Coronavirus pandemic hit the nation hard, there has been a massive correlated influx of online presence. When the lockdown was in full swing and the vast majority of Americans found themselves in quarantine, there was nowhere else to turn to buy products but the internet.
Law Firm Marketing During a Crisis
The marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.
Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.
Emerging Social Media Trends
As if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.
Here are four trends that your agency should pay attention to right now: