Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Negative Keywords: Maximizing Their Value in Google Ads Campaigns
Negative keywords are now being highlighted with an interesting new Google feature within its Ads platform. Businesses can now select account-level keywords that work across all campaigns.
eCommerce Artificial Intelligence: A Smarter Way to Drive Sales
eCommerce Artificial intelligence or AI is often shrugged off as a buzzword, a fad, or just something too sci-fi to be real.
Prioritize Customer Retention Over Acquisition for an Improved Sales Strategy
Heading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Within Unlimited Acquisition: Meta Purchases Virtual Reality Startup in 2023
Along with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
2023 Web Design: 4 Trends You Need to Know in New Year
2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
2023 Instagram Strategies: Modernize Your Approach for Better Performance
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Social Shopping: Effortlessly Blend eCommerce with Your Digital Marketing Strategy
As eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Elon Musk's Twitter Strategy: Impact of His Poor Leadership Decisions
For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Beauty Industry Marketing Trends: Strategies to Watch for in 2023
Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Website Color Theory: Make Color Palettes Work for Your Brand
In the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
2022 Holiday Marketing: Brands Now Planning for Increased Consumer Spending
Midway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
SMS Marketing Strategy: New Communication Techniques and Channel Benefits
Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
Google Ads Automation: Harnessing the Power of Bidding Tools
A timely endeavor, search engine marketing and pay-per-click advertising benefit tremendously from Google Ads automation.
Twitter and Instagram Advertising: Why Marketers Now Double-Down on These Platforms
In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
2022 Social Media Trends: Embracing the Future of Connectivity
While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
Google Analytics 4: Understanding the New Iteration of Tracking Tech
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Google’s EAT Principle: Defining What it Takes for SEO Success
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Elon Musk Buying Twitter: Will the Sale Still Go Through?
In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Content Atomization: Expanding the Lifespan of Your Marketing
With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.