Scharm Floor Covering
Scharm Floor Covering shows its customers how to bring life into their living space. With a lineup of luxurious flooring, wall coverings, and backsplashes, this Chicagoland staple has introduced style and comfort to Chicagoland residences for over 45 years. Where Scharm Floor Covering succeeds as a flooring business is its artistic attention-to-detail and consultative approach to flooring. Regardless of whether you’re a residential or a commercial flooring client, when you inquire into luxury vinyl, carpeting, hardwood, laminate, the dedicated Scharm Floor Covering team will help you visualize the best fit for your living space.
When approaching Rizzo Young Marketing LLC, Fred Scharm believed one of the core problems laid among its content marketing strategy. While Scharm Floor Covering had a social media presence across Facebook, Instagram, LinkedIn, Google My Business, and Twitter, the flooring brand was reaching a very limited audience. Rizzo Young found that the primary reasons for this were the lack of a social media advertising budget, rushed content, and no emphasis on search engine optimization. Starting out, our marketing and advertising agency recommended that Scharm Floor Covering lead with Facebook, Instagram, and a consistent blog strategy, focusing more on delivering quality and attention-to-detail to a couple of social media platforms, as opposed to spreading the flooring company thinly across the board.
“Rizzo Young Marketing has been a God sent to me and my floor covering business. My last digital marketing company couldn’t grasp the flooring business. Rick Young not only understands my business but makes suggestions to make my business better. I have been extremely happy with their services.”
The result of these efforts eventually led Rizzo Young Marketing LLC to engage potential Chicagoland customers, build Scharm Floor Covering’s social media following, and greatly enhance their local SEO to the point where the brand took over the number one slot in the Google My Business three-pack, driving countless calls, direction requests, and websites visitors towards the Des Plaines-based flooring business. To date, Scharm Floor Covering’s team is a standout in the Des Plaines area and a staple of the Chicagoland community. Its unified digital marketing strategy enables it to consistently interact with clientele in the online world, while the team engages with them in its stunning showroom.
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