Scharm Floor Covering
Scharm Floor Covering shows its customers how to bring life into their living space. With a lineup of luxurious flooring, wall coverings, and backsplashes, this Chicagoland staple has introduced style and comfort to Chicagoland residences for over 45 years.
Scharm Floor Covering shows its customers how to bring life into their living space. With a lineup of luxurious flooring, wall coverings, and backsplashes, this Chicagoland staple has introduced style and comfort to Chicagoland residences for over 45 years. Where Scharm Floor Covering succeeds as a flooring business is its artistic attention-to-detail and consultative approach to flooring. Regardless of whether you’re a residential or a commercial flooring client, when you inquire into luxury vinyl, carpeting, hardwood, laminate, the dedicated Scharm Floor Covering team will help you visualize the best fit for your living space.
When approaching Rizzo Young Marketing LLC, Fred Scharm believed one of the core problems laid among its content marketing strategy. While Scharm Floor Covering had a social media presence across Facebook, Instagram, LinkedIn, Google My Business, and Twitter, the flooring brand was reaching a very limited audience. Rizzo Young found that the primary reasons for this were the lack of a social media advertising budget, rushed content, and no emphasis on search engine optimization. Starting out, our marketing and advertising agency recommended that Scharm Floor Covering lead with Facebook, Instagram, and a consistent blog strategy, focusing more on delivering quality and attention-to-detail to a couple of social media platforms, as opposed to spreading the flooring company thinly across the board.
“Rizzo Young Marketing has been a God sent to me and my floor covering business. My last digital marketing company couldn’t grasp the flooring business. Rick Young not only understands my business but makes suggestions to make my business better. I have been extremely happy with their services.”
The result of these efforts eventually led Rizzo Young Marketing LLC to engage potential Chicagoland customers, build Scharm Floor Covering’s social media following, and greatly enhance their local SEO to the point where the brand took over the number one slot in the Google My Business three-pack, driving countless calls, direction requests, and websites visitors towards the Des Plaines-based flooring business. To date, Scharm Floor Covering’s team is a standout in the Des Plaines area and a staple of the Chicagoland community. Its unified digital marketing strategy enables it to consistently interact with clientele in the online world, while the team engages with them in its stunning showroom.
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Lee Scott Perres, P.C.
After leaving a nationally ranked banking foreclosure law firm, Lee Perres set out to imagine his own vision for real estate law. With 40 years of experience in the legal world, Lee Scott Perres, P.C. shows clients from homeowners to serial investors how to command real estate.
After leaving a nationally ranked banking foreclosure law firm, Lee Perres set out to imagine his own vision for real estate law. Lee Scott Perres, P.C. was invented for real estate law, including real estate transactions, real estate litigation, title insurance matters, real estate leasing, boundary disputes, and mortgage foreclosure. With 40 years of experience in the legal world, Lee Scott Perres, P.C. shows clients from homeowners to serial investors how to command real estate.
Practicing law is one thing. Practicing law and launching a business is an entirely different animal. When collaborating with Lee Perres to launch his independent law firm, Rizzo Young Marketing LLC recommended setting up a website as his firm’s “online headquarters”. Beyond that, Lee Scott Perres, P.C. would feature bimonthly blogs and consistent social media content across Facebook, LinkedIn, and Google My Business. The goal was to reach out to his current network, which he had accumulated throughout his career, inform them of the new real estate law firm, and engage them regularly about news, services, and more related to his firm and the legal industry as a whole.
“Rizzo Young Marketing is terrific. This is my second go-round with Rick and Maria and they are a pleasure to work with. They care deeply about their clients and their business. They are up to date and very savvy about what works. Most importantly, they do it with integrity and honesty and always have my (their client’s) best interests at heart. I highly recommend them and look forward to working with them for a long time.”
Rizzo Young Marketing LLC worked with Lee to develop a baseline digital marketing presence, expanding the reach of Lee Scott Perres, P.C. over time. With Facebook and LinkedIn marketing, Lee has been able to continually enhance relationships with colleagues, along with key Illinois real estate organizations, including Attorneys’ Title Guaranty Fund, North American Title Insurance Company, Fidelity National Title, First American Title, Chicago Title, the American Land Title Association, and the Illinois Land Title Association. Most recently, Rizzo Young established a Lincolnshire business listing to accommodate Lee’s remote work throughout the coronavirus pandemic, which already ranks at the top of the Google My Business three-pack. Similarly, Lee Scott Perres, P.C. ranks in the top 20 Chicago real estate law firms out of hundreds. Lee Scott Perres, P.C. continues to aid Illinois residents and commercial entities in their real estate endeavors, offering boutique law service hand-in-hand with big law experience.
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MBSQuoteline
MBSQuoteline delivers real-time mortgage-backed securities prices live, right as trades happen. Get up-to-the-minute mortgage market news and analysis as events occur, and ongoing mortgage rate trends, all sent straight to your computer, mobile device, tablet, or email
MBSQuoteline delivers real-time mortgage-backed securities prices live, right as trades happen. Get up-to-the-minute mortgage market news and analysis as events occur, and ongoing mortgage rate trends, all sent straight to your computer, mobile device, tablet, or email. With their state-of-the-art proprietary software loan originators obtain cutting-edge data, covering market news and trends, ensuring that they have a reliable competitive advantage to meet their clients’ expectations.
MBSQuoteline first contacted Rizzo Young Marketing LLC with an inquiry related to another one of our digital marketing and advertising agency’s clients. Through a few conversations, it was soon noticeable that although their product offered excellent value, part of MBSQuoteline’s challenge endured through its search engine optimization and social media strategy. Because of this, their mortgage-backed securities analysis tool was only getting through to a limited portion of the mortgage, banking, and real estate industries.
“Rick and Maria are pros in the social media realm. Can’t recommend them highly enough. Every metric imaginable shows our digital footprint has grown exponentially since we began working with them.”
Rizzo Young Marketing LLC began by reinventing the MBSQuoteline Facebook and LinkedIn aesthetic, before shifting goals towards establishing a following, engaging with their social media audience, and converting those viewers over to website visitors. On the SEO end, Rizzo Young concentrated primarily on their blog section, derived from their insight, weekly MortgageTime newsletters. The result of these efforts led to magnanimous growth in their organic search and social media traffic, as well as analytics implemented towards monitoring that traffic.
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RAM Communications
As the world shifts rapidly, technology is developing at a faster pace than ever before. At the crux of the telecom and cybersecurity evolution lies RAM Communications, a business spanning two decades and clientele across the country.
As the world shifts rapidly, technology is developing at a faster pace than ever before. At the crux of the telecom and cybersecurity evolution lies RAM Communications, a business spanning two decades and clientele across the country. Collaborating alongside goliath organizations like Mather LifeWays, Francesca’s Restaurant Group, and TLC Ingredients, while simultaneously covering Arlington Heights, Glen Ellyn, and Park Ridge, RAM Communications solves a wide array of infrastructure challenges on a daily basis.
When first approaching Rizzo Young Marketing LLC, RAM Communications had a straightforward digital marketing strategy, consisting of a website, monthly email marketing newsletter, and a budding YouTube channel dedicated to teaching viewers “telecom 101”. Because owner Rob McCoy ran the business as well as resolved telecom issues alongside his team, generating a consistent marketing and advertising initiative was challenging. In addition, Rizzo Young noticed that RAM Communications lacked a social media presence, leading to missed opportunities. Looking forward, RAM Communications wanted to conduct a quarterly webinar initiative alongside key telecom solutions partners, such as Masergy, Big Leaf, and Access One.
“Rick and his partner bring a disciplined and focused approach to social media marketing. We’ve found their advice insightful and their support work is timely and on point. Rick is willing to take the time to learn our business and cater his approach to our needs.”
Rizzo Young Marketing LLC quickly realized that education was paramount to the RAM Communications brand, so it became a focal point of its digital marketing and advertising strategy going forward. More significantly, Rizzo Young sought to embed every element of the current RAM Communications online presence, guiding prospective clients and current RAM Communications partners from one piece of content to the next, creating a full-featured digital magnetism.
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Illinois Property Inspections
Home inspections are often seen as the “make or break moment” of the real estate closing process. With Illinois Property Inspections, prospective owners are presented with quality information to help them land the property of their dreams.
Home inspections are often seen as the “make or break moment” of the real estate closing process. With Illinois Property Inspections, prospective owners are presented with quality information to help them land the property of their dreams.
When you own a business, you tend to wear many hats. For Jim Ross, owning Illinois Property Inspections meant conducting the actual residential and commercial home inspections, while simultaneously driving his company forward. After approaching Rizzo Young Marketing LLC, Jim Ross made it clear that while his business was technically based in Park Ridge, Illinois, he accommodates clientele throughout the entire state. As a jumping-off point, Rizzo Young recommended building a website and a social media presence, however, Illinois Property Inspections also had an extensive email list of Realtors, real estate attorneys, and mortgage lenders. This led Rizzo Young to design a monthly email marketing newsletter to gain traction with the audience, first via MailChimp, before eventually migrating to Squarespace.
“Great to work with. They really helped me grow my business over the last 3 months. Very flexible and quick to get things done.”
As a result of Rizzo Young’s efforts and Jim Ross’ tenacity as a business owner, Illinois Property Inspections was off and running in a couple of months. To date, Illinois Property Inspections accumulated over 70 client testimonials, which were eventually funneled into the brand’s digital marketing strategy. In addition, Jim Ross later embarked on a search engine marketing strategy, focusing primarily on Google Ads which led to a favorable return on investment for the Illinois-based home inspection business.
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