In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.

As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.

But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.

TVMaria RizzoMarch 20, 2023Rizzo Young Marketing LLCThe Last of Us, Beaujolais Villages, Louis Jadot, Branding, Product Placement

#6 House Of The Dragon vs The Rings Of Power

When you play the Game of Thrones, you win or you fall into cultural obscurity. There is no middle ground.

After the original series’ final season(s) overhyped and underdelivered on years of premise, HBO sought to write a new story: One of redemption. Learning from history, the show bought in heavily to an “underdog” of a story, The House of the Dragon.

TVMaria RizzoNovember 30, 2022Rizzo Young Marketing LLCGame of Thrones, House of the Dragon, Lord of the Rings, Rings of Powers, George R.R. Martin, J.R. Tolkien, Twin Shows, Amazon, Jeff Bezos, HBO Max