In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.

As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.

But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.

TVMaria RizzoMarch 20, 2023Rizzo Young Marketing LLCThe Last of Us, Beaujolais Villages, Louis Jadot, Branding, Product Placement

#1 Peloton

Pop culture expresses marketing and advertising insights every day. The Rizzo Young Marketing team of Maria and Rick set out to share some of those insights in our brand-new podcast! First up? The rise and “tentative” fall of home fitness company Peloton.

BusinessMaria RizzoMarch 25, 2022Rizzo Young Marketing LLCPeloton, Marketing, Advertising, Branding, Super Bowl, Home Fitness, Exercise, Commercial, Supply Chain, Product Placement, Social Media, Digital Reputation