#5 The Blair Witch Project

Everyone wants to go viral. But at what cost? With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project. What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.

MoviesMaria RizzoOctober 24, 2022Rizzo Young Marketing LLCHalloween, Blair Witch Project, Horror, Internet Marketing, Virality