Everyone wants to go viral. But at what cost? With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project. What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of sheer ROI.
Read MoreAfter a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.
Read More