After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgic 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria enter the world of Asgard for this episode of Marketing Pop, discussing what worked (and what didn’t) with the God of Thunder’s marketing strategy.

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