Brand Awareness via Facebook & Instagram
Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
Brand awareness is basically the degree to which a consumer can recognize a product and by its name or logo. Having good brand awareness is key to promoting a product or keeping your brand alive. Long gone are the days of plastering your brand name and logo on billboards and in-print publications. Instead, these days, one of the absolute best ways to promote your brand and improve your brand awareness is through social media.
There is a whopping 166 million people who use social media daily, which makes it pretty easy to see why using social media platforms as a marketing tool is such a big deal. But there are lots of different platforms that make up “social media” in general, and as a marketer, it is important to know where your efforts will be best spent.
There are also a whole bunch of different social media marketing goals to look at, but when you delve specifically into brand awareness, Facebook and Instagram lead the way as the best social media platforms to boost your brand awareness and guarantee a good return on your investment.
Facebook And Brand Awareness
With its millions of daily users and its ability to reach a variety of different age ranges and generations, it is easy to see why Facebook is such a big deal for marketers. When marketers were polled specifically on which marketing goals their Facebook account best helps them achieve, 30% said brand awareness.
Why? Well, Facebook can not only help you to build brand awareness by connecting with consumers through your business’s Facebook page, but you can also use Facebook Ads to ensure your product or service reaches the masses. Both of these methods are key to building up a good repertoire and making sure that your brand is instantaneously recognizable.
Ads are a great way to get your products and services out there and ensure that your brand gets the attention it deserves. But another big part of brand awareness is connecting with your consumers. When they recall your brand, you want them to be able to think not only of what you sell or promote, but what you are all about.
Instagram And Brand Awareness
When the same people were polled regarding Instagram, 39% said that brand awareness was the marketing goal that they achieved the best. Many of the reasons behind this are similar to those for Facebook, but there are a few key differences that could have pushed Instagram into the lead when it comes to promoting brand awareness.
Ads and connectivity both play a role in building brand awareness for Instagram as well as Facebook. Unlike Facebook, Instagram reaches a larger quantity of younger people. The generational diversity may not be as great for Instagram, but it is a significantly better platform for influencing younger adults and teens.
When you think about marketing towards younger generations and building brand awareness that will last for many years to come, Instagram is a key tool.
It is also a much more visual social media platform than Facebook, which is a real winner when you think about how visually dependent we are. A massive 90% of the information processed by the brain is visual, and it only takes 13 milliseconds for the human brain to process an image. It is also a known fact that 80% of people remember things that they see visually, compared to 30% who remember what they hear or read.
The stats back up the reasons why Instagram is such a great social media tool for boosting brand awareness! The numbers do not lie!
So, if you want to create better awareness surrounding your brand, consider directing your marketing efforts more towards Facebook and Instagram to get great results and better return on investment.
To start building brand awareness via Facebook and Instagram, book a planning session with the social media marketers at RizzoYoung.com.