Instagram Content Scheduling

Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.

Luckily, Facebook is working to make it easier and easier to manage these Instagram pages including the ability to use Facebook to schedule Instagram posts into the future and manage your timeline more simply.

Instagram Content Scheduling via Facebook

For many, this is a welcome feature because of the ability to manage much of your social presence from one place: Facebook’s Creator Studio.

Instagram’s posting features (in-app or online) are pretty barebones. You mainly have the option to edit a photo and choose where you want to post it (story, grid, or DM).

In the past, you could find a third-party application to schedule posts in advance but now you can do it directly from your business page on Facebook.

Gaining Access to Instagram Content Scheduling via Facebook

To utilize this feature on Facebook, you must meet a few criteria:

  1. Have a Facebook Business Account: This should not be a problem for most businesses. Having a Facebook business account should be standard by now. If you have not established your presence on Facebook, now is the time to do it.

  2. Have an Instagram Business Account: Making an Instagram account for your business is simple, just make sure you’re registering as a business so you can complete the next step.

  3. Link Your Business Accounts: This last step is simply going into your Facebook account and linking your Instagram account. After this, you will have access to the scheduling application.

Quick Tips for Instagram Content Scheduling via Facebook

  1. Include a Location: Social media’s biggest benefit for local companies is its ability to reach your local community. Make sure you are tagging your city or a popular destination within that city, so your posts show up on that location’s feed. If not, it makes your post significantly harder to find.

  2. Tag People and Businesses: In the description of your posts, try to tag relevant people or businesses. This way your post shows up in their ‘tagged’ feed on their profile and it increases the chance of getting seen by an influencer or business who will share your post.

  3. Hashtags: If you are trying to jump on a trend with your content, be sure to remember to include that trend’s most popular hashtag so your post is lumped in with the rest for those who are browsing that trend.

It has never been easier to use social media to grow your business and integrations like Facebook and Instagram make it even easier to manage your content and your pages.

To get started with Instagram content scheduling via Facebook, book a Planning Session with the social media marketers at RizzoYoung.com.