As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".
Read MoreGenerative AI's promising start in the marketing industry has sparked excitement and apprehension alike. As marketers embrace this transformative technology, they are discovering how it empowers them for a creative future while enhancing efficiency and precision in their operations.
Read MoreMidway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
Read MoreWhile companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Read MoreWe are now over two months into statewide lock-downs to prevent spread of COVID-19. In that short amount of time, many aspects of daily life have changed. One being that the marketing has become increasingly obvious and repetitive.
Groups of friends and families hanging out, handshakes, hugs, sporting and concert events that used to show up in advertising have been replaced with social distancing, waves, and constant reassurance that things are going to get better soon. And, everyone is getting in on the action.
Read More
