Social Media Ad Spending: The Growing Investment in Visual Platforms like Instagram

As the dynamic world of digital marketing evolves, it's evident that brands are making strategic shifts in where they allocate their budgets. At the heart of this transformation is the rise of visual content platforms, with a distinct emphasis on "Social Media Ad Spending".

Social Media Marketing, Digital AdvertisingRick YoungOctober 9, 2023Rizzo Young Marketing LLCSocial Media, Instagram, Meta, Facebook, Native Advertising, Advertising, Social Media Ads, Short-Form Video Content, Analytics, Influencer Marketing

Black Friday's Hottest Marketing Trend

During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.

Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCBlack Friday, Native Advertising