How I Beat Anthony Rizzo

Our marketing agency is based in Chicago, a town shared with extremely popular World Series champion, Anthony Rizzo. And articles on the champ dominated search results.

When we first formalized our company at the beginning of April, Rizzo Young Marketing’s SEO was virtually nonexistent. Being a new company, this makes perfect sense.

But with our combined backgrounds, Maria and I knew exactly where to start: Organic Content. We created social media profiles across every mainstream platform, created a secure, mobile-friendly website, and set up our Google My Business listing. But there was one major issue.

SEO, Social Media Marketing, Content MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCGoogle

5 More SMM Tips

Standing out on social media isn't easy for a small business. Naturally, small businesses don't have the capital nor the brand awareness that a Fortune 500 company has. However, there are several steps that you can take to ensure that you're conveying a professional and credible tone across all of your social media channels.

Back in June, we shared five key tips for social media marketing. For those just starting to up their social media game, here are five more tips to get you going.

Is the Internet “Safe”?

The majority of our clients didn't grow up with social media, apps, and even the major influx of the internet as a whole. By the time it came around, it was introduced as a world-changing disruptor, and it is.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCCyber Security

Don't Sell Yourself

One of the most common things Rizzo Young Marketing sees are businesses constantly trying to sell themselves. Whether it be through posting on social media, email marketing, or any form of print advertising, the only content they are providing is a sales pitch.

5 Key Tips for Social Media Marketing

Despite what some may think, there's a huge discrepancy between personal and professional social media marketing. On a daily basis, countless businesses phone it in with their social media strategy, leading to a lack of reach, engagement, followers, and ultimately, sales.

But today, we're going to change the tide in your favor with these five basic, but key, tips for social media marketing.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCMarketing 101, Grammarly

Where’s the Value?

Regardless of how you position your business, there must be a readily apparent value proposition. This is one of the most fundamental concepts of marketing, yet it all too often seems to be misunderstood.

Every time you post to social media, send out an email newsletter, or launch a paid advertising campaign, you have mere seconds to capture your prospect’s attention. With such little time, you have to discern whether or not your offering is strong enough.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCMarketing 101

Ghost Banning: The Spooky Side of Social Media

You’ve just created a new social media account.

You put up your content, copy, and filled both with hashtags. But it’s eerily quiet.

No followers. No likes. No engagement.

Spooky.

After logging into a separate account, you tried searching for the account with issues.... and it wasn’t there.

It wasn’t listed as a follower. Its posts didn’t show up when you searched for the latest posts by hashtag. And it most certainly didn’t appear in the search results.

You’ve been ghost banned.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCTwitter

Quora Marketing: Strut Your Stuff

Recently, I started taking a digital marketing course that mentioned the concept of marketing on Quora. After joining, I realized in no time at all that Quora is an easy way to demonstrate my digital marketing expertise.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCQuora

Don't Wait. Market Now.

Throughout my time consulting, I’ve met numerous people who insist on waiting for their product to be ready or their business to be formalized before they begin their marketing efforts. My advice: Don’t wait. Market now.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCMarketing 101

Facebook Isn't Going Anywhere

Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.