Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Summer 2024 Web Design: Telling a Story with Interactive Elements
Among summer 2024 web design trends, developers lean toward telling a story with interactive elements. Interactive storytelling transforms a static website into an immersive experience, guiding users through a narrative journey. This approach engages visitors on a deeper level, encouraging them to explore and interact with the content. For summer 2024, the trend is about creating personalized, memorable experiences that resonate with users long after leaving the site.
Bio Sites: Squarespace's New Link in Bio Tool
Squarespace, the renowned website building and hosting platform, has taken a monumental step by acquiring Bio Sites. This strategic move signifies a significant leap forward for Squarespace as it broadens its services and offerings. Let's delve into the details of this exciting development.
Squarespace Acquires Google Domains: Expanding Possibilities for Website Owners
As the leading website-building platform continues its expansion, Squarespace acquired Google Domains, prompting a major market move. This strategic partnership opens up new opportunities for website owners, providing them with a seamless experience to manage their domains and build their online presence.
Email Marketing Lists: Keep Them Clean with Automation
Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!
Sally’s Seashells: How Squarespace & Zendaya Created an Effective Super Bowl Ad
While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Conversational Design: Fundamentals for Strengthening Your Website Interactions
As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
Squarespace 7.0 vs. 7.1
An unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
Unfold Your Social Media Stories
Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.
A Website’s Bare Bones
Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.
Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.
For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.
Parallax Isn’t Passé
Web development and design techniques are constantly in flux. Within a single year, a multitude of new trends will pop up to phase out the “old” ones.
In the case of parallax, it’s been incorporated in web design since 2011. Yet, this design technique is still picking up steam with the mainstream public.
Squarespace Begins Email Marketing
Let's play a word association game.
When the phrase "email marketing" comes to mind, what do you think of?
For many, they immediately picture a platform, such as MailChimp, Constant Contact, or ActiveCampaign. Although there are other companies out there focused on email marketing, these three have generally been the ringleaders for close to two decades.
However, that's all about to change.