Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
LGBTQIA Marketing: Building Trust and Inclusion Beyond Pride
In today's diverse society, it is essential for businesses to embrace LGBTQIA inclusion in their marketing strategies. As companies strive to build stronger connections with the LGBTQIA community, it is crucial to understand the significance of trust, representation, and authenticity.
Meta Whistleblower: Revealing the Urgent Need for Social Media Overhaul
In a groundbreaking revelation, the Meta whistleblower, Frances Haugen, has brought to light the alarming consequences of social media platforms. Haugen's courageous act of speaking out against Meta (formerly known as Facebook) has sparked a global conversation about the need for urgent reform.
The Power of Google Generative AI in Ad Campaigns and YouTube Creators
In the ever-evolving landscape of digital advertising, Google is revolutionizing the industry with its groundbreaking technology - Google Generative AI.
Rise of Twitter CEO Linda Yaccarino: Insights and Predictions
As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Prioritize Customer Retention Over Acquisition for an Improved Sales Strategy
Heading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Within Unlimited Acquisition: Meta Purchases Virtual Reality Startup in 2023
Along with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
2023 Instagram Strategies: Modernize Your Approach for Better Performance
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Elon Musk's Twitter Strategy: Impact of His Poor Leadership Decisions
For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Google Analytics 4: Understanding the New Iteration of Tracking Tech
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Google’s EAT Principle: Defining What it Takes for SEO Success
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Pin Posts on Instagram: Unveiling the New Grid Pinning Feature
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Content Atomization: Expanding the Lifespan of Your Marketing
With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Social Selling: Marry Digital Channels with Proven Sales Techniques
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Voice Search: Optimize Your Website for Stronger SEO
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Short-Form Video Content Surging in 2022
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Google News Showcase Concerns Spark New Germany Antitrust Probe
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
2021 Marketing Strategy
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Grow Your LinkedIn Social Presence
Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
Law Firm Marketing During a Crisis
The marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.
Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.
Emerging Social Media Trends
As if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.
Here are four trends that your agency should pay attention to right now: