Digital Marketing Blog.

Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.

Digital Advertising, Social Media Marketing, SEO Rick Young 1/11/22 Digital Advertising, Social Media Marketing, SEO Rick Young 1/11/22

Facebook Wi-Fi in 2022: Target Local Users with Increased Check-Ins

Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.

Social Media Marketing, Digital Advertising Rick Young 1/7/22 Social Media Marketing, Digital Advertising Rick Young 1/7/22

France Fined Google & Facebook Over Their Exploitative Use of Cookies

On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.

Social Media Marketing, Digital Advertising, Branding Rick Young 1/4/22 Social Media Marketing, Digital Advertising, Branding Rick Young 1/4/22

TikTok Monetization in 2022: Its Reign of Dominance Persists

Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.

Social Media Marketing Rick Young 1/3/22 Social Media Marketing Rick Young 1/3/22

Twitter Permanently Banned MTG Over Her Spread of COVID-19 Disinformation

On Sunday, Twitter permanently banned MTG (Marjorie Taylor Greene) over her spread of COVID-19 disinformation. To date, Marjorie Taylor Greene is the first United States Representative to face a permanent Twitter ban.

Social Media Marketing, Digital Advertising, Branding Rick Young 6/4/21 Social Media Marketing, Digital Advertising, Branding Rick Young 6/4/21

Twitter Blue Pioneering Social Media Subscriptions in the World

Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.

Social Media Marketing, Digital Advertising, Branding, Web Design, Content Marketing, Email Marketing, SEO Rick Young 12/28/20 Social Media Marketing, Digital Advertising, Branding, Web Design, Content Marketing, Email Marketing, SEO Rick Young 12/28/20

2021 Marketing Strategy

With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.

Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.

Social Media Marketing, Content Marketing Rick Young 12/21/20 Social Media Marketing, Content Marketing Rick Young 12/21/20

Grow Your LinkedIn Social Presence

Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.

Here are a few tips to help you get the most of your LinkedIn page.

Social Media Marketing, Branding Rick Young 12/14/20 Social Media Marketing, Branding Rick Young 12/14/20

Google My Business Local Ranking

With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.

Make sure your business not only has a My Business page but is making the most of it.

Social Media Marketing Rick Young 11/23/20 Social Media Marketing Rick Young 11/23/20

Instagram Content Scheduling

Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.

Social Media Marketing, Branding Rick Young 11/16/20 Social Media Marketing, Branding Rick Young 11/16/20

Brand Awareness via Facebook & Instagram

Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.

Social Media Marketing Rick Young 9/14/20 Social Media Marketing Rick Young 9/14/20

Beware Bad LinkedIn Connections

LinkedIn has changed the professional world by combining the human connection aspects of social media in a business-minded environment which allows people to connect with others on a more professional level.

Social Media Marketing Rick Young 8/31/20 Social Media Marketing Rick Young 8/31/20

Will the U.S. Ban TikTok?

When we think of TikTok, most of us undoubtedly think of a harmless app used by younger generations to entertain themselves, their friends, and their online followers. Hundreds of those short videos of dancing, singing, and pranks have gone viral.

Unfortunately, there seems to be a much more sinister side to the China-based platform than first meets the eye. There are mounting concerns over the idea that TikTok steals personal information, such as location data and email addresses.

Social Media Marketing Rick Young 8/17/20 Social Media Marketing Rick Young 8/17/20

Facebook Allows Face Mask Ads

When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.

Social Media Marketing Rick Young 8/3/20 Social Media Marketing Rick Young 8/3/20

Facebook Introduces Shops

Ever since the Coronavirus pandemic hit the nation hard, there has been a massive correlated influx of online presence. When the lockdown was in full swing and the vast majority of Americans found themselves in quarantine, there was nowhere else to turn to buy products but the internet.

Content Marketing, Social Media Marketing Rick Young 7/20/20 Content Marketing, Social Media Marketing Rick Young 7/20/20

Emerging Social Media Trends

As if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.

Here are four trends that your agency should pay attention to right now:

Social Media Marketing Rick Young 6/15/20 Social Media Marketing Rick Young 6/15/20

COVID-19 PPC Strategy

One of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.

A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.

Social Media Marketing Rick Young 6/8/20 Social Media Marketing Rick Young 6/8/20

Social Media Positivity

Word spreads fast on social media and gives platforms the immediate ability to influence people’s feelings and opinions. Social media has certainly done its part during the spread of the coronavirus.

Content Marketing, Social Media Marketing Rick Young 5/25/20 Content Marketing, Social Media Marketing Rick Young 5/25/20

Cross-Posting Facebook Stories

Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.

This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.

Social Media Marketing Rick Young 3/16/20 Social Media Marketing Rick Young 3/16/20

Spotting Fake Social Media Profiles

In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.

Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.

Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.

So, here’s how you can begin to discern the real from the fake.

Social Media Marketing Rick Young 3/3/20 Social Media Marketing Rick Young 3/3/20

Coronavirus: Rise of the Infodemic

Have we made the coronavirus worse than it is?

There is no doubt that a virus of this kind should cause some worry, but the amount of worry and misinformation that has been produced as a result of the coronavirus may be excessive. This is a result of social media and the spread of misinformation.

This spread of information has caused worry, racism, and extra work for those fighting the virus. With all of these factors, the coronavirus has become just another prime example of an infodemic.

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