Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Social Shopping: Effortlessly Blend eCommerce with Your Digital Marketing Strategy
As eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Beauty Industry Marketing Trends: Strategies to Watch for in 2023
Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Website Color Theory: Make Color Palettes Work for Your Brand
In the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
Google Analytics 4: Understanding the New Iteration of Tracking Tech
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Google’s EAT Principle: Defining What it Takes for SEO Success
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Memphis Web Design: Push New Boundaries with Bold Styles
Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
Voice Search: Optimize Your Website for Stronger SEO
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Brutalism in Website Design and Why It’s a Growing Trend
As time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
Sally’s Seashells: How Squarespace & Zendaya Created an Effective Super Bowl Ad
While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Conversational Design: Fundamentals for Strengthening Your Website Interactions
As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
2021 Marketing Strategy
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
‘Mutually Beneficial’ Outbound Links
As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Squarespace 7.0 vs. 7.1
An unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
Squarespace Google Search Console
Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
Adding eCommerce to a Retail Business
eCommerce has been a fast-growing aspect of business for years, and with the recent outbreak of the COVID-19 pandemic causing massive spikes in online shopping, there is no better time for business owners to add eCommerce to their site. Under “normal” circumstances, adding online retail to your business model is a great way to boost your brand, but in the current climate, it’s not only a good idea, it may be a crucial aspect of keeping your business up and running.
SSL Certificates are More Important than Ever
It is no secret that the world of marketing is almost completely digital. Nearly every business has a website or some sort of social media presence. With so many users visiting sites, collecting and reporting data, SSL certificates are becoming more important than ever.
SSL certificates are encrypted security protocols that provide websites with privacy, user authentication, and data integrity. This protects both users and the business from hacked communication or leaked data.
Building a Website For Business Marketing
Websites are crucial to any business’ online marketing. With so many of them being created every day, it is important to know how to design and build one correctly.
Building a well put together website ensures that it will not get lost among the millions of others already created. Here are some website design tips to make sure you are on the right track.
Innovative Web Design
Indeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.
Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.
Business: A Story of Humans
For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
Marrying Marketing & Sales
Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.
But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.