Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
COVID-19 PPC Strategy
One of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.
A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.
Social Media Positivity
Word spreads fast on social media and gives platforms the immediate ability to influence people’s feelings and opinions. Social media has certainly done its part during the spread of the coronavirus.
Think Twice Before Hitting Send
Given the recent economic impact of COVID-19, the floodgates of email campaigns have been opened. People across the U.S. have received hundreds of emails over the last several weeks from what seems like every company they have ever shopped at. This isn’t making consumers very happy.
Cross-Posting Facebook Stories
Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Improving SEO Through Keywords
Online retailing and marketing are highly dependent on search engine optimization (SEO). Because of this, it has become vital for businesses to focus on improving SEO strategies whenever they can if they want to stay in the sights of customers.
Increasing Email Marketing Clicks
If you've been in the online marketing game for a long time, you are probably familiar with email blasts. While they were once popular and effective, they have now been replaced by personalized messages.
At first, it can be challenging to craft personalized emails for each user, but with a few simple methods you can make the process a lot easier. Getting potential customers, existing clients, and new partners to engage with your email marketing can be made easy. Here’s how:
Branding Techniques for 2020
Businesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.
Building a Website For Business Marketing
Websites are crucial to any business’ online marketing. With so many of them being created every day, it is important to know how to design and build one correctly.
Building a well put together website ensures that it will not get lost among the millions of others already created. Here are some website design tips to make sure you are on the right track.
Effective Email Marketing
As a business, rolling out an effective email marketing strategy can go a long way in gaining your audience’s attention. With the growth of digital marketing, new methods of email marketing are being utilized to provide better results for businesses.
If your business has begun to fall behind with its email marketing campaigns, it is time to start using these new methods.
Spotting Fake Social Media Profiles
In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Using SEO to Drive Business
As soon as you open your business, you have entered the world of SEO marketing.
Whether you were aware of it or not, search engines have already begun scanning and indexing your company’s and employee’s digital properties to see how well they should rank.
Similar to any other form of marketing, SEO, also known as search engine optimization, can be enhanced over time. While every business is unique, there are overlapping SEO strategies that can provide better results in your online marketing leading to faster business growth and brand recognition.
Coronavirus: Rise of the Infodemic
Have we made the coronavirus worse than it is?
There is no doubt that a virus of this kind should cause some worry, but the amount of worry and misinformation that has been produced as a result of the coronavirus may be excessive. This is a result of social media and the spread of misinformation.
This spread of information has caused worry, racism, and extra work for those fighting the virus. With all of these factors, the coronavirus has become just another prime example of an infodemic.
The Best Marketing Podcasts
Podcasts are a fun source for listening to entertaining discussion, hearing interesting stories, and learning new skills. In the marketing industry, there are already hundreds (if not thousands) of easily accessible podcast channels to choose from.
While this creates information overload for those trying to cut through fat, we’ve put together a compilation of some of the most valued marketing podcasts available today.
Should I Use TikTok for my Business?
Social media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.
With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.
This leads to the big question: Should I use TikTok for my business?
How to Build a Link Circle for SEO
SEO is a common factor that separates good websites from great ones. SEO (Search Engine Optimization) is the process of driving traffic to your website organically by creating a website with proper strategies that work with algorithms used by search engines, such as Google.
A very common tactic involved in SEO is link building. There are many different types of ways that links can be used to boost traffic to your website. One of these ways is called a link circle.
Are Super Bowl Ads Worth the Price?
The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.
If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!
With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.
LinkedIn Events
Since 2002, LinkedIn has been the go-to social media platform for the business-savvy crowd. Widely embraced as “professional Facebook”, LinkedIn sees 303 million active users in any given month, placing it among the most popular social media platforms as we round out 2019.
But that doesn’t mean they’ve gotten lazy. If anything, LinkedIn continues to seek out novel paths of innovation, the latest of which arriving in the form of its brand-new Events tool.