Digital Marketing Blog.
Our digital marketing blog breaks down countless marketing concepts, talks about industry news, and explores material that otherwise remains surface-level. A large part of the fun of our work is the education process, sharing ideas and concepts with clients and readers while bettering Rizzo Young in the process.
Innovative Web Design
Indeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.
Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.
Unfold Your Social Media Stories
Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.
Website SEO Factors
The question that has been stirring nearly all business owners has been how to top the rankings on Google search engine results pages (SERPs). Has this been on your mind too?
Though Google doesn't precisely show its cards for the algorithm behind rankings, there are still methods for creating effective strategies for breaking down the walls. Let’s have a peek into some influential SEO trends.
TikTok Advertising: Changing the Game
In 2016, the video sharing app, Tik Tok, was launched. Within just one year, they accumulated over 100 million users, and launched internationally, setting the stage for global competition with the likes of Instagram and Snapchat.
In 2019, many businesses are just learning about Tik Tok for the first time, but in the first quarter of this year, it became the most downloaded app on the apple store.
Top 3 Tips to Be an Instagram Star!
Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide [RY1]. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.
Succeed with Facebook Ads
Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following. In summary, organic reach is not what it used to be for pages. Instead, the focus is being placed on your friends and family.
The Art of SEO: More is More
One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
Business: A Story of Humans
For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
Blogging: New, Relevant Content
Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.
The End of an Era?
The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.
Marrying Marketing & Sales
Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.
But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.
Review Management 101
This past week, two of our clients received negative reviews on their Google listings. The first is an on-again/off-again client whose website we designed, whereas with the second, we’re actively helping them generate a positive digital reputation.
Small Business Marketing Essentials
Believe it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.
For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day operations of your business, however, marketing might be a foreign concept.
But it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.
The Free Ride is Over
At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.
Black Friday's Hottest Marketing Trend
During this time every year, countless consumers begin the process of crossing off their Christmas shopping. For many, including several friends and family members, Black Friday becomes the unofficial kick-off ceremony for said shopping spree.
Last week’s Black Friday shopping extravaganza led to consumers achieving a record-breaking $6.22 billion in online sales. As a matter of fact, just in the lead-up to Black Friday, Thanksgiving Day has become “the fastest growing shopping day” of the year, seeing an impressive 28% year-over-year growth.
Building a Brand
When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”
These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.
‘Tis the Season
With Halloween just a mere eight days away, the holiday season is soon to follow. During this time, many retail businesses will be extremely busy as countless holiday shoppers stop buy to purchase gifts for their loved ones.
Some see this as the time to scale back on marketing because business is going so well that there’s no need to get the word out anymore. We’re here to tell you differently.
“Say, “Cheese”!”: Experiencing Instagram Culture
This past Saturday night, I attended Jack's Pumpkin Nights Pop-Up near Goose Island. For me, the experience left much to be desired.
But as I looked around, I realized that this event was never built for someone like me. It’s built for the Instagram Culture.
A Website’s Bare Bones
Many business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.
Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.
For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.
Heighten Engagement
When starting a business, it’s easy to fall into the trap of “I need to be 100% business-oriented all the time.” Many people see owning a business as they’re brainchild, so they want it to be just perfect.
News flash!
People don’t like that.