RAM Communications
As the world shifts rapidly, technology is developing at a faster pace than ever before. At the crux of the telecom and cybersecurity evolution lies RAM Communications, a business spanning two decades and clientele across the country. Collaborating alongside goliath organizations like Mather LifeWays, Francesca’s Restaurant Group, and TLC Ingredients, while simultaneously covering Arlington Heights, Glen Ellyn, and Park Ridge, RAM Communications solves a wide array of infrastructure challenges on a daily basis.
When first approaching Rizzo Young Marketing LLC, RAM Communications had a straightforward digital marketing strategy, consisting of a website, monthly email marketing newsletter, and a budding YouTube channel dedicated to teaching viewers “telecom 101”. Because owner Rob McCoy ran the business as well as resolved telecom issues alongside his team, generating a consistent marketing and advertising initiative was challenging. In addition, Rizzo Young noticed that RAM Communications lacked a social media presence, leading to missed opportunities. Looking forward, RAM Communications wanted to conduct a quarterly webinar initiative alongside key telecom solutions partners, such as Masergy, Big Leaf, and Access One.
“Rick and his partner bring a disciplined and focused approach to social media marketing. We’ve found their advice insightful and their support work is timely and on point. Rick is willing to take the time to learn our business and cater his approach to our needs.”
Rizzo Young Marketing LLC quickly realized that education was paramount to the RAM Communications brand, so it became a focal point of its digital marketing and advertising strategy going forward. More significantly, Rizzo Young sought to embed every element of the current RAM Communications online presence, guiding prospective clients and current RAM Communications partners from one piece of content to the next, creating a full-featured digital magnetism.
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