Des Plaines Chamber of Commerce & Industry
One of the largest Chamber of Commerce organizations in Illinois, the Des Plaines Chamber of Commerce & Industry creates opportunities while simultaneously connecting Chicagoland businesses, small and large.
One of the largest Chamber of Commerce organizations in Illinois, the Des Plaines Chamber of Commerce & Industry creates opportunities while simultaneously connecting Chicagoland businesses, small and large. Since 1934, the Des Plaines Chamber of Commerce & Industry has connected business, community, and government to promote a positive business climate in the northwest suburbs of Chicago. In 1989, the Des Plaines Chamber of Commerce & Industry founded the Des Plaines Chamber of Commerce & Industry Foundation to provide educational opportunities for community members. Programs include professional development seminars and workshops, scholarships, a business resource center, and support for young entrepreneurs.
When the Des Plaines Chamber had a temporary vacancy in its digital marketing work, Executive Director Andrea Biwer reached out to Rizzo Young Marketing LLC. Specifically, the Des Plaines Chamber needed to relaunch its social media presence, including Facebook, LinkedIn, Google My Business, Twitter, and Instagram. The Chamber also had a weekly email newsletter designed through Constant Contact, that wasn’t reaching its full audience. With Des Plaines being home to Rizzo Young, our team had local insight in tandem with the required social media marketing and email marketing skills needed to help the Des Plaines Chamber.
“Rizzo Young Marketing, LLC has been a wonderful partner and I highly recommend their marketing services for your business! The Chamber of Commerce started using them for our annual Career Fair and they helped us with ads on Instagram and Facebook. This helped our existing social media efforts to gain followers and people sharing the posts. We were able to reach over 65K people as a result of their efforts. Also, we are currently working with them on redesigning all our e-marketing (E-newsletters and other various social media sites, etc.) and they are doing an awesome job with seeing our vision and making it even better with their creativity!”
Rizzo Young Marketing LLC began by taking stock of the Chamber’s legacy. Having been around for nearly 100 years, the Des Plaines Chamber of Commerce fashioned a rich history and countless mutually beneficial programs for the Chicagoland community. Rizzo Young endeavored to incorporate those elements into its social media initiative and email marketing campaigns, assuaging relationships of the past while concurrently connecting with those of the future.
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MBSQuoteline
MBSQuoteline delivers real-time mortgage-backed securities prices live, right as trades happen. Get up-to-the-minute mortgage market news and analysis as events occur, and ongoing mortgage rate trends, all sent straight to your computer, mobile device, tablet, or email
MBSQuoteline delivers real-time mortgage-backed securities prices live, right as trades happen. Get up-to-the-minute mortgage market news and analysis as events occur, and ongoing mortgage rate trends, all sent straight to your computer, mobile device, tablet, or email. With their state-of-the-art proprietary software loan originators obtain cutting-edge data, covering market news and trends, ensuring that they have a reliable competitive advantage to meet their clients’ expectations.
MBSQuoteline first contacted Rizzo Young Marketing LLC with an inquiry related to another one of our digital marketing and advertising agency’s clients. Through a few conversations, it was soon noticeable that although their product offered excellent value, part of MBSQuoteline’s challenge endured through its search engine optimization and social media strategy. Because of this, their mortgage-backed securities analysis tool was only getting through to a limited portion of the mortgage, banking, and real estate industries.
“Rick and Maria are pros in the social media realm. Can’t recommend them highly enough. Every metric imaginable shows our digital footprint has grown exponentially since we began working with them.”
Rizzo Young Marketing LLC began by reinventing the MBSQuoteline Facebook and LinkedIn aesthetic, before shifting goals towards establishing a following, engaging with their social media audience, and converting those viewers over to website visitors. On the SEO end, Rizzo Young concentrated primarily on their blog section, derived from their insight, weekly MortgageTime newsletters. The result of these efforts led to magnanimous growth in their organic search and social media traffic, as well as analytics implemented towards monitoring that traffic.
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DAK Services
As a full-service telecommunications equipment provider with an emphasis on personal service, DAK Services is the dedicated resource for telecom solutions. Providing sales, service, and installation of new and refurbished telecommunications equipment, the quality of the equipment, system, and support are vital to the success of any business.
As a full-service telecommunications equipment provider with an emphasis on personal service, DAK Services is the dedicated resource for telecom solutions. Providing sales, service, and installation of new and refurbished telecommunications equipment, the quality of the equipment, system, and support are vital to the success of any business. When DAK Services partners with a business or organization, their goal for their extensive client roster is clear: stay in communication with the most important person on the planet…your customer.
A thriving Chicagoland telecommunications business, owner and operator David A. Kosar (DAK) dedicates his workweek to assisting clients with their business phone systems, on-hold messaging and music, and structured cabling. But while David is doing that, he needed a trustworthy partner to lead the marketing and advertising machine. The Rizzo Young Marketing LLC team strategically emphasized the fundamental practicality for modernizing the DAK Services website, effectuating a dependable social media presence, and staying in front of the DAK Services customer base via a quarterly email marketing newsletter.
“Rick and Maria just built me a new fantastic website along with helping improve my digital presence. I could not have done it without you.”
With the website redesign, Rizzo Young Marketing LLC embedded a testimonial galley in Squarespace, allowing DAK Services to capitalize off the positive feedback accumulated since its inception. In addition, Rizzo Young also shined more of a spotlight on the key DAK Services solutions partners, including Avaya, NEC, Nortel, On-Hold Plus, Poly (formerly Polycom and Plantronics), and Zultys. With the quarterly email newsletter, keeping the marketing with Squarespace made sense as it allowed for seamless integration of the DAK Services brand identity. Finally, Rizzo Young progressed the digital footprint across key social media platforms, such as Facebook, LinkedIn, and Google My Business, staying in front of current and prospective telecom customers.
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RAM Communications
As the world shifts rapidly, technology is developing at a faster pace than ever before. At the crux of the telecom and cybersecurity evolution lies RAM Communications, a business spanning two decades and clientele across the country.
As the world shifts rapidly, technology is developing at a faster pace than ever before. At the crux of the telecom and cybersecurity evolution lies RAM Communications, a business spanning two decades and clientele across the country. Collaborating alongside goliath organizations like Mather LifeWays, Francesca’s Restaurant Group, and TLC Ingredients, while simultaneously covering Arlington Heights, Glen Ellyn, and Park Ridge, RAM Communications solves a wide array of infrastructure challenges on a daily basis.
When first approaching Rizzo Young Marketing LLC, RAM Communications had a straightforward digital marketing strategy, consisting of a website, monthly email marketing newsletter, and a budding YouTube channel dedicated to teaching viewers “telecom 101”. Because owner Rob McCoy ran the business as well as resolved telecom issues alongside his team, generating a consistent marketing and advertising initiative was challenging. In addition, Rizzo Young noticed that RAM Communications lacked a social media presence, leading to missed opportunities. Looking forward, RAM Communications wanted to conduct a quarterly webinar initiative alongside key telecom solutions partners, such as Masergy, Big Leaf, and Access One.
“Rick and his partner bring a disciplined and focused approach to social media marketing. We’ve found their advice insightful and their support work is timely and on point. Rick is willing to take the time to learn our business and cater his approach to our needs.”
Rizzo Young Marketing LLC quickly realized that education was paramount to the RAM Communications brand, so it became a focal point of its digital marketing and advertising strategy going forward. More significantly, Rizzo Young sought to embed every element of the current RAM Communications online presence, guiding prospective clients and current RAM Communications partners from one piece of content to the next, creating a full-featured digital magnetism.
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Illinois Property Inspections
Home inspections are often seen as the “make or break moment” of the real estate closing process. With Illinois Property Inspections, prospective owners are presented with quality information to help them land the property of their dreams.
Home inspections are often seen as the “make or break moment” of the real estate closing process. With Illinois Property Inspections, prospective owners are presented with quality information to help them land the property of their dreams.
When you own a business, you tend to wear many hats. For Jim Ross, owning Illinois Property Inspections meant conducting the actual residential and commercial home inspections, while simultaneously driving his company forward. After approaching Rizzo Young Marketing LLC, Jim Ross made it clear that while his business was technically based in Park Ridge, Illinois, he accommodates clientele throughout the entire state. As a jumping-off point, Rizzo Young recommended building a website and a social media presence, however, Illinois Property Inspections also had an extensive email list of Realtors, real estate attorneys, and mortgage lenders. This led Rizzo Young to design a monthly email marketing newsletter to gain traction with the audience, first via MailChimp, before eventually migrating to Squarespace.
“Great to work with. They really helped me grow my business over the last 3 months. Very flexible and quick to get things done.”
As a result of Rizzo Young’s efforts and Jim Ross’ tenacity as a business owner, Illinois Property Inspections was off and running in a couple of months. To date, Illinois Property Inspections accumulated over 70 client testimonials, which were eventually funneled into the brand’s digital marketing strategy. In addition, Jim Ross later embarked on a search engine marketing strategy, focusing primarily on Google Ads which led to a favorable return on investment for the Illinois-based home inspection business.
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Fibrenew North Shore
Branching off from the globally-focused Fibrenew International, the Fibrenew North Shore team members are experts in luxury leather, plastic, and vinyl restoration. All along Chicago’s North Shore, they show residences and commercial entities why they should repair, not replace.
Branching off from the globally-focused Fibrenew International, the Fibrenew North Shore team members are experts in luxury leather, plastic, and vinyl restoration. Catering to residential and commercial clients alike, Fibrenew North Shore repairs, restores, and cleans furniture and equipment, helping brands reflect a quality image and pragmatism towards their customers. All along Chicago’s North Shore, they show residences and commercial entities why they should repair, not replace.
Owner Philip King surmounted a daunting task when he stepped into the world of Fibrenew. Not only was he launching a new business venture, he was doing so near the beginning of the coronavirus pandemic. While there was a lot of risk in the initiative, Rizzo Young Marketing LLC collaborated with him on a game plan to set Fibrenew North Shore up for success through the many years to come.
“I recently started my own business, five months before COVID-19 shut everything down. I could tell from the beginning Rick Young was a straight shooter and very proper and smart. I decided to spend working capital from the deferred expenses and hired Rizzo Young to handle my Facebook and Instagram marketing. Looking back, I couldn’t have made a better decision to hire Rizzo Young. Rick and his team are creative, prompt, forward-thinking, very well-versed in the latest marketing tech and bottom line, nice people who I trust. I’d highly recommend Rizzo Young’s services; they are a top-notch organization.”
Given that Fibrenew North Shore’s “product” lies in the quality of its work, the brand mandated a strong emphasis on visual material. To fuel this strategy, Rizzo Young and Fibrenew North Shore joined forces on a series of before-and-after-style content, taking a “show, don’t tell” position on why customers should choose Fibrenew. From a social media marketing and advertising standpoint, this shot Instagram and Facebook towards the top of the list for starting platforms, though Rizzo Young would later enhance the LinkedIn and Google My Business presence as well. Similarly, Fibrenew North Shore continually added contacts to a lengthy email list, generating a compelling case for a regular email marketing newsletter, where Fibrenew was able to share samples of their work, client testimonials, and the latest offers presented by the brand.
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