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#7 The Last Of Us & Beaujolais Villages
In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.
As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.
But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.
In 2003, the Cordyceps outbreak spread around the world. While the United States government attempted to organize the last of humankind, a man named Bill chose to stay behind, making the most of his desolate small town.
As the years went by, a lone survivor by the name of Frank approached the town. At first glance, Bill made a deal with the stranger. A meal. A shower. Fresh clothes. And then Frank was to move on.
But with the delicate pour from a spare bottle of Beaujolais Villages, Frank wound up staying a long, long time. What seems like a trivial moment initially later turned into a bookended act of pure poetry. As a result, The Last of Us showrunners showed how to perfectly intertwine a French wine brand with its most heartfelt story.
#6 House Of The Dragon vs The Rings Of Power
When you play the Game of Thrones, you win or you fall into cultural obscurity. There is no middle ground.
After the original series’ final season(s) overhyped and underdelivered on years of premise, HBO sought to write a new story: One of redemption. Learning from history, the show bought in heavily to an “underdog” of a story, The House of the Dragon.
When you play the Game of Thrones, you win or you fall into cultural obscurity. There is no middle ground.
After the original series’ final season(s) overhyped and underdelivered on years of premise, HBO sought to write a new story: One of redemption. Learning from history, the show bought in heavily to an “underdog” of a story, The House of the Dragon.
But any good underdog needs an adversary of gargantuan proportions. Enter Jeffery Bezos, fourth richest man in the world and Lord of eCommerce and all we hold dear. “I want my Game of Thrones,” he beckoned to the team at Amazon Studios. And so, they set out to have it.
As the adage goes, “money talks” and Bezos turned this into a reality, spending a reported $715 million on the first season of The Lord of the Rings: Rings of Power, easily acquiring the title of most expensive TV show ever made.
With two of the most notorious fantasy franchises in history lined up for a dual of the fates, the Marketing Pop team of Maria and Rick take a look at two separate approaches and how they directly impacted fan perception throughout their release.