As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Read MoreAn unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
Read MoreSquarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
Read MoreeCommerce has been a fast-growing aspect of business for years, and with the recent outbreak of the COVID-19 pandemic causing massive spikes in online shopping, there is no better time for business owners to add eCommerce to their site. Under “normal” circumstances, adding online retail to your business model is a great way to boost your brand, but in the current climate, it’s not only a good idea, it may be a crucial aspect of keeping your business up and running.
Read MoreIt is no secret that the world of marketing is almost completely digital. Nearly every business has a website or some sort of social media presence. With so many users visiting sites, collecting and reporting data, SSL certificates are becoming more important than ever.
SSL certificates are encrypted security protocols that provide websites with privacy, user authentication, and data integrity. This protects both users and the business from hacked communication or leaked data.
Read MoreWebsites are crucial to any business’ online marketing. With so many of them being created every day, it is important to know how to design and build one correctly.
Building a well put together website ensures that it will not get lost among the millions of others already created. Here are some website design tips to make sure you are on the right track.
Read MoreIndeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.
Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.
Read MoreFor the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
Read MoreOften, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.
But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.
Read MoreBelieve it or not, starting a small business is always a huge step forward. Despite the plethora of competition, in time, you’ll find that you have much more freedom, cash flow, and ownership than you ever would working for a much larger organization.
For me, one of the early lessons I learned is that I can’t do it all. For instance, you might be effective at running the day-to-day operations of your business, however, marketing might be a foreign concept.
But it doesn’t have to be daunting. As a matter of fact, there are four easy ways to launch your digital marketing strategy.
Read MoreWhen I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”
These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.
Read MoreMany business owners have at one point in time or another discussed building a website. While countless follow through on it, there are just as many who don’t.
Maybe, it comes down to budget. Perhaps, it’s more about indecisiveness with the site’s direction. In either case, perpetual inaction has a severe opportunity cost in credibility and even missed leads.
For those who don’t have an extensive budget (or time) to build a grand website, or aren’t sure how they want to portray their business, there are still three vital pages worth incorporating to provide your website with the bare bones treatment.
Read MoreWeb development and design techniques are constantly in flux. Within a single year, a multitude of new trends will pop up to phase out the “old” ones.
In the case of parallax, it’s been incorporated in web design since 2011. Yet, this design technique is still picking up steam with the mainstream public.
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