Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
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For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
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With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
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Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
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As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
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Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
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With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
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As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
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Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
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Halloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
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At a surface level, SEO and PPC data may seem to be at opposite ends of the marketing spectrum. SEO is a long term game focused on nuanced strategies; PPC is a faster-paced approach with potential for immediate results.
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For those who post content online, it may seem like there’s cause for concern every time Google releases a new algorithm update. Oftentimes, new updates make us wonder whether or not our content will still be relevant and perform optimally in search engine result pages.
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Squarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.
Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub.
If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it.
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These are uncertain times for many small businesses. If you are a business with an online presence, you might be wondering how to manage your SEO projects amid the uncertainty.
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Online retailing and marketing are highly dependent on search engine optimization (SEO). Because of this, it has become vital for businesses to focus on improving SEO strategies whenever they can if they want to stay in the sights of customers.
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As soon as you open your business, you have entered the world of SEO marketing.
Whether you were aware of it or not, search engines have already begun scanning and indexing your company’s and employee’s digital properties to see how well they should rank.
Similar to any other form of marketing, SEO, also known as search engine optimization, can be enhanced over time. While every business is unique, there are overlapping SEO strategies that can provide better results in your online marketing leading to faster business growth and brand recognition.
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SEO is a common factor that separates good websites from great ones. SEO (Search Engine Optimization) is the process of driving traffic to your website organically by creating a website with proper strategies that work with algorithms used by search engines, such as Google.
A very common tactic involved in SEO is link building. There are many different types of ways that links can be used to boost traffic to your website. One of these ways is called a link circle.
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Stop wasting your time with Yelp.
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The question that has been stirring nearly all business owners has been how to top the rankings on Google search engine results pages (SERPs). Has this been on your mind too?
Though Google doesn't precisely show its cards for the algorithm behind rankings, there are still methods for creating effective strategies for breaking down the walls. Let’s have a peek into some influential SEO trends.
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One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
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