At a surface level, SEO and PPC data may seem to be at opposite ends of the marketing spectrum. SEO is a long term game focused on nuanced strategies; PPC is a faster-paced approach with potential for immediate results.
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We are now over two months into statewide lock-downs to prevent spread of COVID-19. In that short amount of time, many aspects of daily life have changed. One being that the marketing has become increasingly obvious and repetitive.
Groups of friends and families hanging out, handshakes, hugs, sporting and concert events that used to show up in advertising have been replaced with social distancing, waves, and constant reassurance that things are going to get better soon. And, everyone is getting in on the action.
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Squarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.
Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub.
If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it.
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Online retailing and marketing are highly dependent on search engine optimization (SEO). Because of this, it has become vital for businesses to focus on improving SEO strategies whenever they can if they want to stay in the sights of customers.
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Social media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.
With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.
This leads to the big question: Should I use TikTok for my business?
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The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.
If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!
With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.
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Leave out the industry-specific jargon.
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In 2016, the video sharing app, Tik Tok, was launched. Within just one year, they accumulated over 100 million users, and launched internationally, setting the stage for global competition with the likes of Instagram and Snapchat.
In 2019, many businesses are just learning about Tik Tok for the first time, but in the first quarter of this year, it became the most downloaded app on the apple store.
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Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following. In summary, organic reach is not what it used to be for pages. Instead, the focus is being placed on your friends and family.
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For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
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Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.
But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.
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At the end of November, LinkedIn introduced a new privacy setting pertaining to user email addresses. Whereas businesses could previously download and export data on all of their connections (including their email address), LinkedIn now gives users a choice as to whether their email is downloadable.
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When I was in college, one of the first marketing concepts I learned was about the power of a brand. “A brand is a promise,” my professor would say. “It’s a promise to your customers to uphold certain values that represent how you want to do business and be seen by the rest of the world.”
These values can range from creating the expectation of excellent customer service to following a code of ethics with each transaction. The important thing is that those values are consistent throughout a business’ life.
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Lately, Facebook has featured heavily in the news, oftentimes with a negative connotation. Numerous sources have advocated and cheered the deleting of Facebook profiles in the midst of the Cambridge Analytica scandal. While we aren’t here to talk politics, we are here to discuss effective digital marketing strategies. And as it relates to this scandal, Facebook isn’t going anywhere.
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