Along with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
Read More2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Read MoreFor anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read MoreMonths ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Read MoreFor business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read MoreAfter months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Read MoreWith the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Read MoreHarnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Read MoreSearch Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Read MoreFor those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Read MoreAs big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read MoreWith a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Read MoreMany people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
Read MoreThe marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.
Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.
Read MoreAs if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.
Here are four trends that your agency should pay attention to right now:
Read MoreGiven the recent economic impact of COVID-19, the floodgates of email campaigns have been opened. People across the U.S. have received hundreds of emails over the last several weeks from what seems like every company they have ever shopped at. This isn’t making consumers very happy.
Read MoreFacebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Read MoreBusinesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.
Read MoreFor the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”
This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.
Read MoreEverything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.
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