In the digital era, communication channels have expanded exponentially, and businesses are constantly seeking innovative ways to engage with their customers, such as AI chatbots. These intelligent virtual assistants are capable of simulating human-like conversations
Read MoreAt Google I/O 2023, an event highly anticipated by tech enthusiasts and SEO professionals, Google showcased its latest innovations and developments, revolutionizing the search landscape.
Read MoreIn the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Read MoreHeading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Read More2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
Read MoreAs eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Read MoreMonths ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Read MoreFor business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read MoreWith the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Read MoreSearch Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Read MoreAs big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read MoreBusinesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
Read MoreWith a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Read MoreAs a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Read MoreSquarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
Read MoreHalloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
Read MoreAt a surface level, SEO and PPC data may seem to be at opposite ends of the marketing spectrum. SEO is a long term game focused on nuanced strategies; PPC is a faster-paced approach with potential for immediate results.
Read MoreFor those who post content online, it may seem like there’s cause for concern every time Google releases a new algorithm update. Oftentimes, new updates make us wonder whether or not our content will still be relevant and perform optimally in search engine result pages.
Read MoreSquarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.
Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub.
If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it.
Read MoreThese are uncertain times for many small businesses. If you are a business with an online presence, you might be wondering how to manage your SEO projects amid the uncertainty.
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