Have we made the coronavirus worse than it is?

There is no doubt that a virus of this kind should cause some worry, but the amount of worry and misinformation that has been produced as a result of the coronavirus may be excessive. This is a result of social media and the spread of misinformation.

This spread of information has caused worry, racism, and extra work for those fighting the virus. With all of these factors, the coronavirus has become just another prime example of an infodemic.

The Best Marketing Podcasts

Podcasts are a fun source for listening to entertaining discussion, hearing interesting stories, and learning new skills. In the marketing industry, there are already hundreds (if not thousands) of easily accessible podcast channels to choose from.

While this creates information overload for those trying to cut through fat, we’ve put together a compilation of some of the most valued marketing podcasts available today.

BrandingRick YoungFebruary 24, 2020Rizzo Young Marketing LLCPodcasts

Should I Use TikTok for my Business?

Social media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.

With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.

This leads to the big question: Should I use TikTok for my business?

How to Build a Link Circle for SEO

SEO is a common factor that separates good websites from great ones. SEO (Search Engine Optimization) is the process of driving traffic to your website organically by creating a website with proper strategies that work with algorithms used by search engines, such as Google.

A very common tactic involved in SEO is link building. There are many different types of ways that links can be used to boost traffic to your website. One of these ways is called a link circle.

SEORick YoungFebruary 10, 2020Rizzo Young Marketing LLCBacklinks, Link Circles

Are Super Bowl Ads Worth the Price?

The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.

If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!

With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.

Branding, Digital AdvertisingRick YoungFebruary 4, 2020Rizzo Young Marketing LLCSuper Bowl

What Makes You Different?

Customers buy from the person they connect with.

Social Media MarketingRick YoungDecember 18, 2019Rizzo Young Marketing LLCMarketing 101, Branding

Google Search Ads 101

Leave out the industry-specific jargon.

Google Reviews: Dominate Local Business

Stop wasting your time with Yelp.

Social Media Marketing, SEORick YoungDecember 9, 2019Rizzo Young Marketing LLCGoogle

LinkedIn Events

Since 2002, LinkedIn has been the go-to social media platform for the business-savvy crowd. Widely embraced as “professional Facebook”, LinkedIn sees 303 million active users in any given month, placing it among the most popular social media platforms as we round out 2019.

But that doesn’t mean they’ve gotten lazy. If anything, LinkedIn continues to seek out novel paths of innovation, the latest of which arriving in the form of its brand-new Events tool.

Social Media MarketingRick YoungNovember 21, 2019Rizzo Young Marketing LLCLinkedIn

Innovative Web Design

Indeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.

Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.

Web DesignRick YoungNovember 11, 2019Rizzo Young Marketing LLCMinimalism, User Experience, Branding

Unfold Your Social Media Stories

Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.

Website SEO Factors

The question that has been stirring nearly all business owners has been how to top the rankings on Google search engine results pages (SERPs). Has this been on your mind too?

Though Google doesn't precisely show its cards for the algorithm behind rankings, there are still methods for creating effective strategies for breaking down the walls. Let’s have a peek into some influential SEO trends.

SEORick YoungNovember 11, 2019Rizzo Young Marketing LLCMetadata, Google, Geotags, Domain

TikTok Advertising: Changing the Game

In 2016, the video sharing app, Tik Tok, was launched. Within just one year, they accumulated over 100 million users, and launched internationally, setting the stage for global competition with the likes of Instagram and Snapchat.

In 2019, many businesses are just learning about Tik Tok for the first time, but in the first quarter of this year, it became the most downloaded app on the apple store.

Top 3 Tips to Be an Instagram Star!

Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide [RY1]. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCInstagram

Succeed with Facebook Ads

Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following. In summary, organic reach is not what it used to be for pages. Instead, the focus is being placed on your friends and family.

Digital AdvertisingRick YoungNovember 2, 2019Rizzo Young Marketing LLCFacebook

The Art of SEO: More is More

One of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.

In short, the answer is yes, we do SEO.

SEO, Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCSnapchat, TikTok, Marketing 101

Business: A Story of Humans

For the past several years, I haven’t gone a single month without saying something along the lines of “Your customers aren’t buying from a business, they’re buying from you.”

This sentiment that I often share with clients, prospects, and colleagues is all too often lost in the modern-day world. For the vast majority of our clients, they fall in the small or medium-sized business bucket. These are individuals who are going out there each and every day, sharing their experiences, telling their story, and connecting with others on a more intimate level.

Blogging: New, Relevant Content

Everything we do is done to establish a brand for our clientele, regardless of whether they have a brand new business or have been around for years. For those who have been in operation for some time, we’ve noticed over the past five months that their reach tends to generally be limited to tight-nit communities.

Content Marketing, SEORick YoungNovember 2, 2019Rizzo Young Marketing LLCBlogging, Marketing 101

The End of an Era?

The past few years have been rough for Facebook from a PR standpoint. From Russians using its platform to interfere in the 2016 election, to the selling of user data, to the infamous one-day outage, and more, the mega-corporation has become an easy target for public distrust. All of these events have led to to the latest bit of news surrounding Facebook: Congress clamoring for a breakup.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCFacebook, Instagram

Marrying Marketing & Sales

Often, we find that when we speak with a potential client, they’ll frequently say something along the lines of “I don’t need marketing. I need sales!” If we had a nickel for every time we heard that one.

But the truth is that there’s a reason why every successful Fortune 500 company has a distinct department for both (and sub-departments within those departments). So, today we’d like to talk about why it’s important to marry marketing and sales together.