In the ever-evolving landscape of digital advertising, Google is revolutionizing the industry with its groundbreaking technology - Google Generative AI.
Read More
As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Read More
Heading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Read More
Along with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
Read More
2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Read More
For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read More
Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
Read More
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read More
After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Read More
With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Read More
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Read More
Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Read More
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Read More
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read More
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Read More
Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
Read More
The marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.
Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.
Read More
As if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.
Here are four trends that your agency should pay attention to right now:
Read More
Given the recent economic impact of COVID-19, the floodgates of email campaigns have been opened. People across the U.S. have received hundreds of emails over the last several weeks from what seems like every company they have ever shopped at. This isn’t making consumers very happy.
Read More
Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Read More