For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read More
Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Read More
Midway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
Read More
Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
Read More
A timely endeavor, search engine marketing and pay-per-click advertising benefit tremendously from Google Ads automation.
Read More
In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Read More
While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
Read More
For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read More
In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
Read More
Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Read More
Recently, Google sent out numerous email communications regarding its Unified Advertiser Verification program. Through the program, Google opted to unify its Advertiser Verification and Business Operations programs into a single channel.
Read More
While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Read More
As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Read More
In recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
Read More
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read More
Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
Read More
On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.
Read More
Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
Read More
Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.
Read More
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Read More