As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Read MoreLinkedIn, as a professional networking platform, offers a valuable channel for communication and connection. With its messaging feature, LinkedIn messages provide a convenient and efficient way to interact with professionals from various industries.
Read MoreIn the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Read MoreHeading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Read More2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Read MoreAs eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Read MoreFor anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read MoreLike most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Read MoreIn the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Read MoreWhile initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
Read MoreIn the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
Read MoreAfter months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Read MoreWith the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
Read MoreHarnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Read MoreWhile companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Read MoreFor those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Read MoreAs an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Read MoreIn recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
Read MoreAs social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
Read MoreThroughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.
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