Branding Techniques for 2020

Businesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.

Building a Website For Business Marketing

Websites are crucial to any business’ online marketing. With so many of them being created every day, it is important to know how to design and build one correctly.

Building a well put together website ensures that it will not get lost among the millions of others already created. Here are some website design tips to make sure you are on the right track.

Web DesignRick YoungApril 27, 2020Rizzo Young Marketing LLCWebsite, WebDesign

Effective Email Marketing

As a business, rolling out an effective email marketing strategy can go a long way in gaining your audience’s attention. With the growth of digital marketing, new methods of email marketing are being utilized to provide better results for businesses.

If your business has begun to fall behind with its email marketing campaigns, it is time to start using these new methods.

Spotting Fake Social Media Profiles

In today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.

Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.

Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.

So, here’s how you can begin to discern the real from the fake.

Using SEO to Drive Business

As soon as you open your business, you have entered the world of SEO marketing.

Whether you were aware of it or not, search engines have already begun scanning and indexing your company’s and employee’s digital properties to see how well they should rank.

Similar to any other form of marketing, SEO, also known as search engine optimization, can be enhanced over time. While every business is unique, there are overlapping SEO strategies that can provide better results in your online marketing leading to faster business growth and brand recognition.

SEORick YoungMarch 9, 2020Rizzo Young Marketing LLCGoogle My Business, Google

Coronavirus: Rise of the Infodemic

Have we made the coronavirus worse than it is?

There is no doubt that a virus of this kind should cause some worry, but the amount of worry and misinformation that has been produced as a result of the coronavirus may be excessive. This is a result of social media and the spread of misinformation.

This spread of information has caused worry, racism, and extra work for those fighting the virus. With all of these factors, the coronavirus has become just another prime example of an infodemic.

The Best Marketing Podcasts

Podcasts are a fun source for listening to entertaining discussion, hearing interesting stories, and learning new skills. In the marketing industry, there are already hundreds (if not thousands) of easily accessible podcast channels to choose from.

While this creates information overload for those trying to cut through fat, we’ve put together a compilation of some of the most valued marketing podcasts available today.

BrandingRick YoungFebruary 24, 2020Rizzo Young Marketing LLCPodcasts

Should I Use TikTok for my Business?

Social media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.

With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.

This leads to the big question: Should I use TikTok for my business?

How to Build a Link Circle for SEO

SEO is a common factor that separates good websites from great ones. SEO (Search Engine Optimization) is the process of driving traffic to your website organically by creating a website with proper strategies that work with algorithms used by search engines, such as Google.

A very common tactic involved in SEO is link building. There are many different types of ways that links can be used to boost traffic to your website. One of these ways is called a link circle.

SEORick YoungFebruary 10, 2020Rizzo Young Marketing LLCBacklinks, Link Circles

Are Super Bowl Ads Worth the Price?

The Super Bowl is one of the most anticipated and watched sporting events every year. With millions of people watching the Super Bowl, it is has easily become THE marketplace for companies looking to gain new customers.

If you have watched a Super Bowl, you know that some of the best commercials are aired during the game. Companies go all out spending millions of dollars for commercials. In fact, the average price for a 30-second slot is over $5 million!

With all this hype about the Super Bowl commercials, it leaves some people wondering if spending money on a Super Bowl ad is worth the price.

Branding, Digital AdvertisingRick YoungFebruary 4, 2020Rizzo Young Marketing LLCSuper Bowl

What Makes You Different?

Customers buy from the person they connect with.

Social Media MarketingRick YoungDecember 18, 2019Rizzo Young Marketing LLCMarketing 101, Branding

Google Search Ads 101

Leave out the industry-specific jargon.

Google Reviews: Dominate Local Business

Stop wasting your time with Yelp.

Social Media Marketing, SEORick YoungDecember 9, 2019Rizzo Young Marketing LLCGoogle

LinkedIn Events

Since 2002, LinkedIn has been the go-to social media platform for the business-savvy crowd. Widely embraced as “professional Facebook”, LinkedIn sees 303 million active users in any given month, placing it among the most popular social media platforms as we round out 2019.

But that doesn’t mean they’ve gotten lazy. If anything, LinkedIn continues to seek out novel paths of innovation, the latest of which arriving in the form of its brand-new Events tool.

Social Media MarketingRick YoungNovember 21, 2019Rizzo Young Marketing LLCLinkedIn

Innovative Web Design

Indeed, the internet has grown so much in the past few years. We have seen a rapid change in technology, digital trends, and introductions to new platforms.

Likewise, it’s great to see web design continually evolving to accommodate user experience and satisfaction. Here are a few ways to showcase your website content while nurturing your target audience.

Web DesignRick YoungNovember 11, 2019Rizzo Young Marketing LLCMinimalism, User Experience, Branding

Unfold Your Social Media Stories

Squarespace's recent Unfold acquisition is the answer to your question. In the realm of spontaneity, small and medium businesses have been struggling to build their brand presence with minimal marketing revenue spent.

Website SEO Factors

The question that has been stirring nearly all business owners has been how to top the rankings on Google search engine results pages (SERPs). Has this been on your mind too?

Though Google doesn't precisely show its cards for the algorithm behind rankings, there are still methods for creating effective strategies for breaking down the walls. Let’s have a peek into some influential SEO trends.

SEORick YoungNovember 11, 2019Rizzo Young Marketing LLCMetadata, Google, Geotags, Domain

TikTok Advertising: Changing the Game

In 2016, the video sharing app, Tik Tok, was launched. Within just one year, they accumulated over 100 million users, and launched internationally, setting the stage for global competition with the likes of Instagram and Snapchat.

In 2019, many businesses are just learning about Tik Tok for the first time, but in the first quarter of this year, it became the most downloaded app on the apple store.

Top 3 Tips to Be an Instagram Star!

Although one of the younger social media channels, Instagram has already grown to be one of the most popular. The U.S. featured 104.7 million users in 2018, only about 10% of the 1 billion users worldwide [RY1]. But every day, businesses log onto Instagram with no clue how to stand out, even if they’re doing well on other social media platforms. As a starting point, these three top tips will set you directly on the path to becoming an Instagram star.

Social Media MarketingRick YoungNovember 2, 2019Rizzo Young Marketing LLCInstagram

Succeed with Facebook Ads

Organic Facebook reach is not what it was when the platform first came out 15 years ago. On January 11, 2018, Mark Zuckerberg posted the following. In summary, organic reach is not what it used to be for pages. Instead, the focus is being placed on your friends and family.

Digital AdvertisingRick YoungNovember 2, 2019Rizzo Young Marketing LLCFacebook