Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
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For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
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In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
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After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
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With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
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Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
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Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
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Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
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Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!
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Recently, Google sent out numerous email communications regarding its Unified Advertiser Verification program. Through the program, Google opted to unify its Advertiser Verification and Business Operations programs into a single channel.
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As time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
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While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
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For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
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As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
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In recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
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As social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
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Throughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.
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As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
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As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
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Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
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