Recently, Google sent out numerous email communications regarding its Unified Advertiser Verification program. Through the program, Google opted to unify its Advertiser Verification and Business Operations programs into a single channel.
Read More
As time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
Read More
While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
Read More
For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Read More
As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
Read More
In recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
Read More
As social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
Read More
Throughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.
Read More
As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
Read More
As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
Read More
Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
Read More
On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.
Read More
Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
Read More
On Sunday, Twitter permanently banned MTG (Marjorie Taylor Greene) over her spread of COVID-19 disinformation. To date, Marjorie Taylor Greene is the first United States Representative to face a permanent Twitter ban.
Read More
Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.
Read More
With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
Read More
Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
Read More
With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.
Make sure your business not only has a My Business page but is making the most of it.
Read More
As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
Read More
An unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
Read More