When it comes to website design, one often overlooked aspect is creating a "thumb-friendly" experience. In today's digital landscape, marketers and UX designers recognize the significance of considering how users navigate websites using their thumbs.
Read MoreIn the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Read MoreHeading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Read MoreAlong with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
Read More2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
Read More2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Read MoreAs eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Read MoreFor anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read MoreLike most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Read MoreIn the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
Read MoreMidway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
Read MoreCreating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
Read MoreIn the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Read MoreFor business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
Read MoreAfter months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
Read MoreDefining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
Read MoreHarnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
Read MoreSearch Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
Read MoreAs time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
Read MoreWhile companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
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