Will the U.S. Ban TikTok?

When we think of TikTok, most of us undoubtedly think of a harmless app used by younger generations to entertain themselves, their friends, and their online followers. Hundreds of those short videos of dancing, singing, and pranks have gone viral.

Unfortunately, there seems to be a much more sinister side to the China-based platform than first meets the eye. There are mounting concerns over the idea that TikTok steals personal information, such as location data and email addresses.

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The “One Brand” Marketing Strategy

Brand marketing has always been one of the most significant marketing strategies used by companies. But although it may seem obvious at first that a company should have a recognizable brand, it is actually a bit more complicated than it appears on the surface. Brand marketing may have been at the strategic forefront for quite a while, but there are companies that have taken the idea of using their brand as their number one strategy to another level.

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Facebook Allows Face Mask Ads

When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.

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Adding eCommerce to a Retail Business

eCommerce has been a fast-growing aspect of business for years, and with the recent outbreak of the COVID-19 pandemic causing massive spikes in online shopping, there is no better time for business owners to add eCommerce to their site. Under “normal” circumstances, adding online retail to your business model is a great way to boost your brand, but in the current climate, it’s not only a good idea, it may be a crucial aspect of keeping your business up and running.

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Law Firm Marketing During a Crisis

The marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.

Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.

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Repetitive Coronavirus Ads

We are now over two months into statewide lock-downs to prevent spread of COVID-19. In that short amount of time, many aspects of daily life have changed. One being that the marketing has become increasingly obvious and repetitive.

Groups of friends and families hanging out, handshakes, hugs, sporting and concert events that used to show up in advertising have been replaced with social distancing, waves, and constant reassurance that things are going to get better soon. And, everyone is getting in on the action.

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Squarespace Appointment Scheduling

Squarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.

Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub.

If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it.

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SSL Certificates are More Important than Ever

It is no secret that the world of marketing is almost completely digital. Nearly every business has a website or some sort of social media presence. With so many users visiting sites, collecting and reporting data, SSL certificates are becoming more important than ever.

SSL certificates are encrypted security protocols that provide websites with privacy, user authentication, and data integrity. This protects both users and the business from hacked communication or leaked data.

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COVID-19 PPC Strategy

One of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.

A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.

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Cross-Posting Facebook Stories

Facebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.

This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.

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