Midway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
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Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
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A timely endeavor, search engine marketing and pay-per-click advertising benefit tremendously from Google Ads automation.
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In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
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While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
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Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
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For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
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In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
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After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
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With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
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Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
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Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
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Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
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Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!
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Recently, Google sent out numerous email communications regarding its Unified Advertiser Verification program. Through the program, Google opted to unify its Advertiser Verification and Business Operations programs into a single channel.
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As time goes on, artistic styles change, and in 2022, the time has arrived for brutalism in web design. For those casually perusing the web, you might have stumbled upon a website lately that looks more art piece than website.
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While companies vie for Super Bowl advertising glory annually, “Sally’s Seashells” dominated this year’s attention.
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For those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
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As an ongoing trend, Meta made headlines yet again, this time because of Meta’s earnings miss. However, the reality of the situation is that the ‘miss’ doesn’t affect day-to-day users, at least on a micro level
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In recent years, many blame the increasing usage of social media for the decline of human attention spans. In a popularly cited statistic, magazines, newspapers, and other media outlets infamously cite that the average attention span declined to a mere 8 seconds.
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