As social media platforms expand their offerings, Twitter NFT Profile Pictures give users the opportunity to link their cryptocurrency wallets and flex their social clout.
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Throughout the coronavirus pandemic, the advertising world explored few bigger stories than the continual tale of Peloton’s brand mismanagement. When the COVID-19 pandemic first started, many states throughout the country imposed lockdowns to mitigate the virus’ spread.
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As artificial intelligence continues to evolve, businesses plan on implementing conversational design elements into their website experience. Essentially, designers incorporate conversational design to strengthen human-AI interaction.
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As big tech companies continue to face increased international scrutiny, Google News Showcase concerns sparked a new Germany antitrust probe.
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Businesses around the world plan to harness the power of Facebook Wi-Fi in 2022. With new features rolling out monthly, Facebook Wi-Fi allows users to attract local visitors by activating their existing Wi-Fi.
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On December 31st, 2021, the country of France fined Google and Facebook, 150 million euros and 60 million euros, respectively, over their exploitative use of cookies.
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Heading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
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On Sunday, Twitter permanently banned MTG (Marjorie Taylor Greene) over her spread of COVID-19 disinformation. To date, Marjorie Taylor Greene is the first United States Representative to face a permanent Twitter ban.
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Yesterday, Twitter announced its latest effort to reimagine the social media game: Twitter Blue. This latest offering from the global remote-based social media goliath presents the brand with a fresh way to generate revenue from its still-expanding user base.
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With a new year comes new challenges for marketers who must continue to evolve themselves and their businesses, while developing their 2021 marketing strategy.
Here are a few of the hottest 2021 marketing strategy trends that will help you stay ahead of the curve.
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Many people build social media accounts without ever utilizing them to their full potential. While it is important to be on as many platforms as you can, it is even more important to make sure your accounts are actively doing what social media does best: connecting you with your audience.
Here are a few tips to help you get the most of your LinkedIn page.
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With the prominence of Google Maps, local SEO has become of extreme importance for local businesses to make themselves known. When fighting against big chains that dominate the top of mind, being able to show up on top of search engine results pages, even above the larger chains, is your most powerful weapon to help capture business locally.
Make sure your business not only has a My Business page but is making the most of it.
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As a digital marketing practice, mutually beneficial outbound links can benefit everyone involved.
In SEO, it is important to make sure your information and content have a foundation of inaccurate information. One way to do this is to link your sources as ‘outbound’ links in your text. Not only is this a good way to show Google you are using quality information, but it is also a great way to build a linking network and find people who will promote your work for you.
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An unspoken war is raging within Squarespace’s userbase: Squarespace 7.0 vs. 7.1. Squarespace has updated its site-building application and moved to the ‘7.1’ version, but what does this mean for site owners? Should you update your site to the newest version of Squarespace or stand pat?
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Businesses of all kinds are utilizing the power of social media tools like Instagram to grow a following and stay connected and communicative with their customers and community, the latest being Instagram content scheduling via Facebook.
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Marketing and building brand awareness through social media are a must if you want to grow your business. It’s common knowledge that social media platforms are a fantastic way to get your products or services in front of the masses and build a fantastic brand image.
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Squarespace, a popular website design platform, can now display Google Search Console reporting. Up until now, users had to verify their website with Google before being able to access Google Search Console Reports.
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Halloween has come and gone, but these SEO horror stories are nonetheless scary.
If you are familiar with the world of SEO, then you know that things do not always go to plan, and when they go wrong… it can be disastrous. The thing is, there are plenty of resources online on how to correctly approach SEO, and what you should do, which is great! But there are not all that many resources showing the dark side of SEO, and how it can go wrong.
The sad thing is that most of the time, these SEO malpractices are not purposeful. Rather, they are often the result of people optimizing their websites poorly without actually realizing they are making a mistake (or doing something they can get penalized for). Here are some textbook examples of how not to approach SEO.
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Pandemic email marketing requires a certain nuance compared to a more traditional email marketing strategy.
As businesses close down all over the country and sales, in general, take a big hit following the Coronavirus pandemic, it’s easy to see why so many email marketers have been shaking in their boots, trying to figure out what the next step is.
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Strong branding and brand awareness is a key component of any successful company. It’s vital that consumers recognize your brand easily, and can link that brand instantaneously with a great product or service. All this just from recognizing your logo, colors, or slogan.
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