As the social media landscape continues to evolve, all eyes are on the new Twitter CEO, Linda Yaccarino, and her strategic moves. From outlining her vision for Twitter’s future to navigating the proverbial “glass cliff”, Linda Yaccarino appears to have quite a plan in store for one of the world’s leading social media platforms.
Read MoreLinkedIn, as a professional networking platform, offers a valuable channel for communication and connection. With its messaging feature, LinkedIn messages provide a convenient and efficient way to interact with professionals from various industries.
Read MoreWhen it comes to website design, one often overlooked aspect is creating a "thumb-friendly" experience. In today's digital landscape, marketers and UX designers recognize the significance of considering how users navigate websites using their thumbs.
Read MoreIn recent years, businesses around the world sought out new digital channels, including email and SMS marketing. Over time, companies seek out the latest tools to attract their audience, engage customers, and convert prospects.
Read MoreIn the rapidly changing digital world, omnichannel marketing allows brands to create an unparalleled customer experience. In a nutshell, an omnichannel approach focuses on marketing to an audience across multiple platforms.
Read MoreNegative keywords are now being highlighted with an interesting new Google feature within its Ads platform. Businesses can now select account-level keywords that work across all campaigns.
Read MoreeCommerce Artificial intelligence or AI is often shrugged off as a buzzword, a fad, or just something too sci-fi to be real.
Read MoreHeading into 2023, businesses shifted their sales strategy to prioritize customer retention. In fact, acquiring new customers is 5x as expensive as simply retaining an existing customer.
Read MoreAlong with Meta’s comprehensive involvement in the Metaverse, the tech giant now completed their Within Unlimited acquisition. At present-day. Mark Zuckerberg’s company invested billions of dollars into developing the Metaverse. With this latest move, the former “Facebook” seeks to establish their presence in the virtual reality (VR) space.
Read More2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
Read More2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
Read MoreAs eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
Read MoreFor anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
Read MoreLike most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
Read MoreIn the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
Read MoreMidway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
Read MoreCreating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
Read MoreA timely endeavor, search engine marketing and pay-per-click advertising benefit tremendously from Google Ads automation.
Read MoreIn the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
Read MoreWhile initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
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