2023 web design has come a long way since simple text and links. Now, designers and marketers have unlimited options when it comes to images, design, interactivity, features, and more.
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2023 Instagram strategies are going to be a little different this year. Obviously, over the past year (and beyond), Instagram has seen maybe the most evolution of any social media platform.
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As eCommerce sales dominated Black Friday and Cyber Monday, social shopping gained widespread acceptance as a new methodology for driving digital sales.
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For anyone tuned into technology, the biggest story of the year is Elon Musk’s Twitter strategy, from its takeover to decision-making following the changing of the guard.
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Like most economic sectors, beauty industry marketing trends continue to evolve heading towards 2023. On the digital front, these trends quickly propel small manufacturers to globally renowned players.
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In the world of website color theory, palettes generate more of an impact than many people presume. Certain colors give off different vibes to consumers.
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Midway through October, brands around the country preemptively lay out their 2022 holiday marketing campaigns.
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Creating an SMS marketing strategy enables brands to communicate via a less-competitive channel with more of a direct reach. As businesses design fully integrated digital strategies, engaging with their target market grows more challenging.
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A timely endeavor, search engine marketing and pay-per-click advertising benefit tremendously from Google Ads automation.
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In the fast-moving world of social media content, Twitter and Instagram advertising became marketing havens for businesses.
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While initially designed as messaging boards and microblogging platforms, the most popular 2022 social media trends show just how far the digital world came over the past two decades.
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Months ago, Google began promoting the new iteration of its tracking technology: Google Analytics 4, the follow-up to Universal Analytics.
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For business owners outside of the marketing world, Google’s EAT Principle defines what it takes to achieve success with search engine optimization (SEO).
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In the social media world, there have been few bigger stories in 2022 than Elon Musk buying Twitter. Since the platform’s founding in 2006, Twitter quickly rose to prominence as a social media juggernaut. Originally designed as a “micro-blogging” platform, Twitter allowed celebrities, politicians, and everyday users to share their thoughts in a consolidated, yet witty, format.
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After months of testing, social media users now have the ability to pin posts on Instagram. Formally referred to as “grid pinning”, Instagram users select three posts and lock them in place at the top of their profiles.
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With the time, effort, and budget dedicated to creating continual marketing materials, content atomization gained in popularity over recent years.
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Defining the 80’s art scene, designers in the 2020’s are now implementing Memphis web design.
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Harnessed by sales reps across industries and around the globe, social selling incorporates digital channels into the sales process.
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Search Engine Optimization (SEO) evolves just as any other marketing subset does, and voice search is the latest step in that evolution.
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Every day, businesses compile contacts to form their email marketing lists. Email marketing remains one of the most effective ways of communicating with your audience. In fact, 99% of people check their email daily!
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