When the Coronavirus pandemic first reached the United States, it brought mass amounts of panic-buying, accompanied by those who took advantage of the hysteria and bought huge quantities of products to sell at an inflated price. There were nation-wide shortages of toilet paper, cleaning supplies, and face masks as everyone prepared to hunker down and protect themselves from contracting COVID-19.
Read MoreeCommerce has been a fast-growing aspect of business for years, and with the recent outbreak of the COVID-19 pandemic causing massive spikes in online shopping, there is no better time for business owners to add eCommerce to their site. Under “normal” circumstances, adding online retail to your business model is a great way to boost your brand, but in the current climate, it’s not only a good idea, it may be a crucial aspect of keeping your business up and running.
Read MoreEver since the Coronavirus pandemic hit the nation hard, there has been a massive correlated influx of online presence. When the lockdown was in full swing and the vast majority of Americans found themselves in quarantine, there was nowhere else to turn to buy products but the internet.
Read MoreThe marketing response to the ongoing COVID-19 crisis has been between exploitation and abandonment. Many businesses have employed marketing messages that take advantage of the change and others have shut off marketing completely until things start to clear up.
Law firms that want to succeed during and after the crisis need to avoid both of these options. Instead, they need to shift their efforts and show their community the leaders that they are.
Read MoreAs if social media was not big enough already, the ongoing COVID-19 pandemic has added even more meanings to social media for individuals and for businesses. Given its fast-paced nature, it is more important than ever to stay on top of trends.
Here are four trends that your agency should pay attention to right now:
Read MoreWe are now over two months into statewide lock-downs to prevent spread of COVID-19. In that short amount of time, many aspects of daily life have changed. One being that the marketing has become increasingly obvious and repetitive.
Groups of friends and families hanging out, handshakes, hugs, sporting and concert events that used to show up in advertising have been replaced with social distancing, waves, and constant reassurance that things are going to get better soon. And, everyone is getting in on the action.
Read MoreSquarespace recently announced its first major industry move with the purchase of Acuity Scheduling. Acuity is an appointment scheduling system for businesses to automate and manage leads and meetings online.
Squarespace was looking into releasing their own software, but they already had a partnership with Acuity. They decided to purchase the company and fully integrate their services into Squarespace’s hub.
If you have not already integrated an appointment scheduling system for your business, now is the time, especially with how easy Squarespace has now made it.
Read MoreIt is no secret that the world of marketing is almost completely digital. Nearly every business has a website or some sort of social media presence. With so many users visiting sites, collecting and reporting data, SSL certificates are becoming more important than ever.
SSL certificates are encrypted security protocols that provide websites with privacy, user authentication, and data integrity. This protects both users and the business from hacked communication or leaked data.
Read MoreThese are uncertain times for many small businesses. If you are a business with an online presence, you might be wondering how to manage your SEO projects amid the uncertainty.
Read MoreOne of the major marketing challenges amidst the COVID-19 pandemic is PPC or Pay Per Click marketing strategies.
A lot of businesses have been cutting their advertising budgets during these times. Reuters reports an estimated pullback of $26 billion in ad spend across the board, a 10.6% reduction. There are a couple of useful changes to help your business’s PPC strategy succeed during the coronavirus.
Read MoreWord spreads fast on social media and gives platforms the immediate ability to influence people’s feelings and opinions. Social media has certainly done its part during the spread of the coronavirus.
Read MoreGiven the recent economic impact of COVID-19, the floodgates of email campaigns have been opened. People across the U.S. have received hundreds of emails over the last several weeks from what seems like every company they have ever shopped at. This isn’t making consumers very happy.
Read MoreFacebook and Instagram are introducing the ability to cross-post stories on both platforms. If this is successful, it will make cross-platform users happy while simultaneously cutting down on regular posting times.
This is particularly important as social media managers and users spend a lot of time on content creation, sometimes even on duplicate content creation. With more stories available on Instagram, the algorithms will be able to do a better job of ranking what to show first.
Read MoreOnline retailing and marketing are highly dependent on search engine optimization (SEO). Because of this, it has become vital for businesses to focus on improving SEO strategies whenever they can if they want to stay in the sights of customers.
Read MoreIf you've been in the online marketing game for a long time, you are probably familiar with email blasts. While they were once popular and effective, they have now been replaced by personalized messages.
At first, it can be challenging to craft personalized emails for each user, but with a few simple methods you can make the process a lot easier. Getting potential customers, existing clients, and new partners to engage with your email marketing can be made easy. Here’s how:
Read MoreBusinesses that are operating in 2020 have to focus on a variety of things to stay afloat. On top of boosting sales pipelines and ensuring they are always one step ahead of customers that are going to buy their products, one important aspect that all businesses have to focus on is branding. If you brand your products and services effectively, there's a high likelihood you'll reap the following benefits: increases in sales, better customer retention, boosted engagement, and much more. Below are four branding techniques most business owners and companies can utilize to make their 2020 branding efforts successful.
Read MoreWebsites are crucial to any business’ online marketing. With so many of them being created every day, it is important to know how to design and build one correctly.
Building a well put together website ensures that it will not get lost among the millions of others already created. Here are some website design tips to make sure you are on the right track.
Read MoreAs a business, rolling out an effective email marketing strategy can go a long way in gaining your audience’s attention. With the growth of digital marketing, new methods of email marketing are being utilized to provide better results for businesses.
If your business has begun to fall behind with its email marketing campaigns, it is time to start using these new methods.
Read MoreIn today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Read MoreAs soon as you open your business, you have entered the world of SEO marketing.
Whether you were aware of it or not, search engines have already begun scanning and indexing your company’s and employee’s digital properties to see how well they should rank.
Similar to any other form of marketing, SEO, also known as search engine optimization, can be enhanced over time. While every business is unique, there are overlapping SEO strategies that can provide better results in your online marketing leading to faster business growth and brand recognition.
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